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Sales Training Seminars

Capturing Economic Value:
Improving Margins, Hit Rates, and Sales Cycles

We have developed this comprehensive 1 to 2 day interactive Value Communications seminar geared towards articulating and communicating quantifiable value and differentiating suppliers' offering(s) from that of alternative solutions and competitors. While this program is sales process oriented, it focuses on the techniques for understanding and influencing individual prospects' unique buying processes.

The skills and techniques we teach in this program improve marketing and sales teams' ability to more successfully capture a greater portion of the customer value created by suppliers.

Following our proprietary PIPELINE sales model, the program addresses high-level buyer psychology, delivering the necessary tools, techniques, skills, and processes for sales reps to systematically move sales opportunities through the pipeline to profitable deal closure.

Recent Project Results

Although results will vary depending up industry, market size and maturity, level of competition, price sensitivity, and other factors, we have customized our approach to maximize results for a variety of supplier environments.

See a sample of results below. Click on the graphic for more details.

Certified Sales Coaching Actual Results

Key Topics Covered

  • Account Profiling and Prioritization
  • Prospecting
  • Identifying and Getting Meetings with Key Buying Influencers
  • Call Planning and Objectives
  • The importance of and How-Tos of Questioning Versus Presenting
  • Identifying Needs and Influencing the Decision Criteria
  • Managing Customers' Buying Process and Buyer Roles
  • Competitive Positioning
  • Training Customer to Sell for You
  • Keeping the Deal Moving: Implementing Opportunity Action Plans
  • Understanding, Quantifying, and Communicating the Dollar Value of the Solution
  • Networking and Referrals
  • Sharing Best Practices to Overcome Deal Hurdles
  • Building Customer Buy-in and Support for the Opportunity Execution Plan
  • more...

We originally developed this approach as a stand alone training program, but have also customized it to meet a variety of specific business situations.

We regularly provide ongoing follow-up coaching for marketing and sales teams to facilitate long-term program acceptance and sustainable sales growth.