Sales Training Seminars
Capturing Economic Value:
Improving Margins, Hit Rates, and Sales Cycles
We have developed this comprehensive 1 to 2 day interactive Value Communications seminar geared towards articulating and communicating quantifiable value and differentiating suppliers' offering(s) from that of alternative solutions and competitors. While this program is sales process oriented, it focuses on the techniques for understanding and influencing individual prospects' unique buying processes.
The skills and techniques we teach in this program improve marketing and sales teams' ability to more successfully capture a greater portion of the customer value created by suppliers.
Following our proprietary PIPELINE sales model, the program addresses high-level buyer psychology, delivering the necessary tools, techniques, skills, and processes for sales reps to systematically move sales opportunities through the pipeline to profitable deal closure.
Recent Project Results
Although results will vary depending up industry, market size and maturity, level of competition, price sensitivity, and other factors, we have customized our approach to maximize results for a variety of supplier environments.
See a sample of results below. Click on the graphic for more details.