If you don't have a system for automating your rapport building strategy, you don't have a rapport building strategy.

I have finally found the perfect system for automating my strategy for building customer rapport, and I must say that it is everything I had dreamed of.

For those of you who want to differentiate yourselves from your ‘peers’ and competitors by vastly expanding your network of contacts and generating a full pipeline of leads that know you and like you, this system is quite impressive.  I have put together a great description of how the system works at www.SalesRaceHorsesCards.com.

Here are a couple of ways I use it.

1) For building my network

• Each day I identify two people in my network who I think would benefit from knowing each other.  I copy them both on a short email with a brief introduction. “Jim, meet Robert. Robert, meet Jim.  Since you both service the same customers but don’t actually compete, I thought you guys might be able to brainstorm some ways to serve your customer base together.
• I then open up my card system, select a card (choose from 5,000 or create your own), and type in a separate message each to Jim and Robert. I populate the ‘mail to’ address from the built-in contact manager.  I then schedule the delivery date for two weeks out and hit [SEND].
• In two weeks, the system will automatically print, fold, stuff, lick the stamp, and mail out my personalized cards to Jim and Robert…ALL IN MY OWN PERSONAL HANDWRITING.

This whole process takes me about 5 minutes each day, and guess what…Not only have I shown these guys that I am thinking of them, and that I care, but I have also created a buzz.  They will talk to each other, and they will NEVER forget how they were introduced, or who introduced them. Check out more of the ways I use this system for building my network.

2) For solidifying my sales pipeline

• After a tradeshow or other networking event, I sit down in front the TV in my pajamas with my laptop and all the business cards and notes I collected at the show. I take about 5 minutes for each of the contacts. I first jot a quick email letting them know how nice it was to meet them, and ‘I look forward to the opportunity to work with you in the future.’ I then select an appropriate card, and jot a note to each one, schedule it to be mailed in two weeks, then hit [SEND].  PRESTO. In 5 minutes or less, I am building a personal connection with prospects, and I never even have to go to the card shop or the post office!  And these cards are top quality cards.

It’s so easy now, with this system, to differentiate myself from my competition because I’m investing in a personal relationship with my prospects…and it doesn’t take any time at all, and it doesn’t cost an arm and a leg!

With the typical long sales cycle in my business, this continuous touch is paying huge dividends. If you would like to learn how to use the system, please feel free to call me at (502) 310-1207 or check it out for yourself at www.SalesRaceHorsesCards.com.

Cheers, and Happy Hunting!

Scott