6 Strategies to Competitor Proof Your Offering
Several people have asked me recently, “How do I prevent a competitor from undercutting me, or otherwise influencing my customer to go with the competition?”
The scenario typically goes something like this:
“I just had a great visit with a prospect, and he really seems excited about the project we discussed. I think he’s going to go with it, but what if a competitor convinces him that their solution is better?”
My question to them is, “Which of the following 6 key strategies have you implemented to competitor proof yourself?”
