Archive for: January 3, 2008

January 3, 2008

Overcome Sales Objections

“We don’t need your service.”

This objection means one of two things. Either:

“I have no problems related to your services right now,” or
“I am too busy with something else to talk to you,” or
BOTH, which is probably the case.

While customer profiling and targeting are keys to developing new accounts, sales prospecting is still a numbers and timing game. The fact is, you won’t get anywhere with anyone who has no need, whether actual or perceived. There are many ways to overcome this sales objection, and I recommend a good balance of grace and perseverance.