Category: Competitive Strategy

I read a great post today that I wanted to share with all my sales leadership readers.

The essence of the post is this: Leaders who keep their employees in the dark about their corporate vision and strategy are missing the greatest opportunity available to them for creating a truly great team.

Read the post at http://vnutravel.typepad.com/trainingday/2008/05/do-they-really.html?cid=113797518#comment-113797518

Several people have asked me recently, “How do I prevent a competitor from undercutting me, or otherwise influencing my customer to go with the competition?”

The scenario typically goes something like this:
“I just had a great visit with a prospect, and he really seems excited about the project we discussed.  I think he’s going to go with it, but what if  a competitor convinces him that their solution is better?”
My question to them is, “Which of the following 6 key strategies have you implemented to competitor proof yourself?”